Why You Should Visit Varaždin, Croatia’s Baroque Town, on a Day Trip from Zagreb

By Damir Škarić
Updated August 20, 2026

The History of Varaždin

Varaždin, one of Croatia’s oldest cities, has a rich history that dates back to the early Middle Ages. The first written mention of Varaždin is from 1181, in a charter issued by King Béla III of Hungary. Over the centuries, Varaždin developed into a key political, cultural, and economic center. By the 13th century, it became a free royal town, attracting merchants, craftsmen, and noble families.

During the 18th century, Varaždin reached its peak as the temporary capital of Croatia from 1767 to 1776, housing the Croatian Parliament and Ban’s Court. However, a devastating fire in 1776 led to the relocation of these institutions to Zagreb, shaping Varaždin’s subsequent evolution into a center for culture and industry. Today, the city seamlessly combines its historical charm with modern innovation, thriving as a hub for technology and creativity.


Why is Varaždin Called the Baroque City?

Varaždin is known as Croatia’s Baroque capital due to its stunning architecture, much of which dates back to the 17th and 18th centuries. After the Ottoman threat diminished, wealthy noble families and the church invested in building grand palaces, ornate churches, and townhouses, creating a cityscape that is a living museum of the Baroque period.

Key examples of Baroque architecture in Varaždin include:

The city’s charm lies in its harmony, with the Baroque buildings lining its streets giving Varaždin a unique and romantic atmosphere.


Historical Figures Connected to Varaždin

Varaždin has been home to numerous significant figures in Croatian history, art, and culture:

Varaždin’s Importance to Croatia

A former capital: From 1767 to 1776, Varaždin was Croatia’s administrative center. Its role as the seat of the Ban and Parliament underscored its political significance.
Center of craftsmanship: Varaždin became synonymous with skilled crafts, particularly in tailoring, earning a reputation as a center of the Croatian textile industry.
Modern-day IT hub: Today, Varaždin is evolving into an IT and technological center, fostering startups and innovation while retaining its cultural heritage.


Historical Events in Varaždin


Varaždin’s combination of history, architecture, cultural significance, and modern energy makes it a destination that truly stands out in Croatia. From its Baroque splendor to its vital role in shaping Croatian identity, Varaždin offers visitors a unique and enriching experience.

2. Late Morning – Museums and Galleries

After exploring Varaždin’s historic center, dedicate your late morning to its cultural treasures. The town’s museums and galleries offer a rich glimpse into its artistic and historical heritage.


Gradski muzej Varaždin (City Museum, Stari grad):
Housed in the majestic Varaždin Fortress, the City Museum offers a deep dive into the town’s history. Its exhibits include medieval artifacts, fine art, furniture, and everyday items that reflect the life and times of Varaždin’s past. The museum also highlights the fortress’s role as a defensive and administrative hub.

Tip: Pay special attention to the collection of weapons and armor from the Renaissance period, as well as the rooms showcasing aristocratic life in Varaždin.


Galerija starih i novih majstora (Gallery of Old and Modern Masters):
Located in the elegant Palace Sermage, this gallery showcases a stunning collection of paintings, sculptures, and decorative art spanning centuries. The works range from classical masterpieces to contemporary creations, offering a comprehensive view of Croatia’s artistic evolution.

Tip: Don’t miss the section dedicated to Baroque art, as it beautifully complements the city’s architectural style. The gallery frequently hosts temporary exhibitions, so check for any special displays during your visit.


3. Lunch in Authentic Restaurants

After a morning of cultural exploration, treat yourself to a delicious lunch at one of Varaždin’s authentic restaurants. Known for its traditional cuisine, Varaždin offers a variety of local dishes that highlight the region’s culinary heritage.


Where to Eat:

What to Try:

Tip: End your meal with a slice of traditional Varaždin strudel or a dessert made with pumpkin seeds, a local delicacy.


4. Afternoon for Nature and Relaxation

After lunch, spend your afternoon unwinding in the serene natural settings that Varaždin has to offer. Whether you prefer a leisurely walk in a park or a peaceful moment by the river, the town provides plenty of options for relaxation.


Park Ivana Pavla II:
This beautifully landscaped park is perfect for a calming stroll. Its lush greenery, peaceful pathways, and elegant fountains create an idyllic setting to recharge after a busy morning.

Arboretum Opeka:
Just a short drive from Varaždin, this botanical treasure boasts a vast collection of rare and exotic trees. The arboretum is a paradise for nature enthusiasts and photographers alike, offering a tranquil escape from the town’s hustle and bustle.


Šetnica uz Dravu (Drava River Walkway):
For those who enjoy being close to water, the Drava River Walkway is an excellent choice. This scenic path along the river’s edge provides breathtaking views and a sense of serenity. It’s ideal for families with children, couples seeking a romantic outing, or anyone who simply wants to immerse themselves in nature.

Tip: Bring a blanket and snacks for a relaxing riverside picnic or rent a bike to explore the surrounding area.


5. Unique Varaždin

Varaždin stands out as a city of unique charm, blending history, culture, and creativity. Two of its most iconic attractions exemplify this distinctiveness: the Varaždin Cemetery and the Špancirfest Festival.


Varaždin Cemetery

This is not just a resting place but a masterpiece of landscape architecture. Designed in the early 20th century by Herman Haller, the Varaždin Cemetery is often compared to the famous Père Lachaise Cemetery in Paris due to its artistic and serene atmosphere.

What to see:

Tip: Visit in the early morning or late afternoon for a quiet and reflective experience, and bring a camera to capture its stunning design.


Špancirfest – The Festival of Good Emotions

Held every August, Špancirfest transforms Varaždin into a vibrant hub of art, music, and culture. Known as the “Festival of Good Emotions,” it attracts thousands of visitors who come to enjoy street performances, concerts, craft markets, and delicious food.

What to expect:

Tip: Book your accommodation early if you plan to stay overnight during the festival, as the event draws large crowds.


6. End the Day with Souvenirs

A trip to Varaždin isn’t complete without taking home a piece of its charm. The town offers a variety of unique souvenirs that capture its cultural and culinary heritage.


What to Buy:


Where to Shop:


Tip: When purchasing food products, look for authentic local labels to ensure you’re getting genuine Varaždin-made goods.


Conclusion: A Perfect Day in Varaždin

Varaždin is a city that captivates visitors with its unique blend of history, creativity, and hospitality. From the serene beauty of the Varaždin Cemetery to the lively energy of Špancirfest, the town offers experiences that stay with you long after your visit. End your day by taking home a piece of Varaždin through its delicious klipići, aromatic pumpkin seed oil, or handcrafted treasures. This Baroque jewel invites you to explore, relax, and return again to uncover even more of its charm.


4. Practical Information for Visiting Varaždin

Planning your trip to Varaždin is simple and straightforward, whether you prefer to travel by car or public transport. Here’s everything you need to know for a seamless experience.


How to Get to Varaždin?

By Car:
Varaždin is located just 80 kilometers from Zagreb, making it a convenient one-hour drive. You have two main routes to choose from:

  1. Via Zelina: Take the route through Sveti Ivan Zelina, where you can explore the Zelina Wine Road and enjoy some wine tasting along the way.
  2. Via Krapina: This route passes through Krapina, home to the Krapina Neanderthal Museum, one of the most fascinating attractions in northern Croatia.

By Public Transport:
Regular bus and train lines operate from Zagreb’s main terminal to Varaždin. The journey takes about 1 hour and 30 minutes and offers a comfortable, scenic way to reach the town.

Tip: If you’re traveling on weekends or holidays, check schedules in advance as some services may run less frequently.


Best Time to Visit

Spring and Summer:
These seasons are ideal for enjoying Varaždin’s beautiful parks, tree-lined streets, and outdoor terraces. The pleasant weather makes it perfect for exploring the historic center and nearby attractions.

Autumn:
In autumn, Varaždin’s natural beauty is enhanced by vibrant fall colors. It’s also the best time to savor local specialties like pumpkin seed oil and wine. September is particularly lively, with the Špancirfest Festival filling the town with art, music, and good food.

Winter:
During the winter months, Varaždin transforms into a fairy-tale town with its Advent Market. The Christmas decorations, festive stalls, and warm beverages create a magical atmosphere.

Tip: Plan your visit based on the events or activities you want to enjoy, whether it’s Špancirfest in autumn or the Christmas Market in winter.


What to Bring

Tip: Pack accordingly for the season. A sun hat and water are essential for summer, while a warm coat and gloves will keep you cozy during winter visits.


Varaždin – A Perfect Day in the Baroque Paradise

Varaždin is a unique blend of history, art, and nature, making it an ideal destination for a peaceful yet enriching day trip. Its cobbled streets, stunning Baroque architecture, lush parks, and vibrant cultural scene offer visitors a chance to step back in time while enjoying the charm of modern-day Croatia.

Explore the city’s historical landmarks, indulge in its local flavors, and unwind in the serenity of its green spaces. Whether you’re strolling through the streets of the Old Town, tasting traditional Varaždinski klipići, or discovering the artistry of its museums and galleries, Varaždin promises an unforgettable experience.